New Video: Inside Porter’s Mind
Join Tommy as he wanders Porter Stansberry's sprawling farm estate... And dive headfirst into the secrets of how Porter turned $36,000 into a billion-dollar financial research empire
Going Viral in Zimbabwe 01:45
Inflation Consequences 04:48
Writing "End of America" 10:46
Beginnings in Finance 13:02
Adoption Story 17:04
Agora Firing 22:16
Launching Newsletter 24:29
$3 Billion Handshake 28:25
Bill Bonner's Lesson 30:06
Marketwise's 'Ill-Begotten IPO' 34:13
Spooling Up Porter & Co 42:37
$MKTW Stock 44:19
Vision for Marketwise 46:23
Newsletter Business Model 48:40
Wall Street Talk 53:38
Writing Secrets 57:38
Screening Investments 1:03:13
Boston Blackout 1:07:34
History's Biggest Bubble 1:14:39
Finding Safe Haven 1:15:59
Jim Rogers 1:18:07
Commodities Outlook 1:20:58
Idiotic Taxation 1:26:30
Living in Baltimore 1:28:30
What I learned from Porter about writing and selling financial research:
Hierarchy of Information Value: In the crowded financial information space, Porter stands out by providing clear, actionable advice, pushing against conventional views. “The news is free because it tells you what happened. Newsletters are expensive because they tell you what to do about it.”
Masterful Financial Storytelling: Porter may be the best storyteller in the financial markets. He unearths captivating historical tales, dripping with human drama, and seamlessly melds them with modern investment concepts. A voracious reader, Porter often devours a book a day. These stories make his content addictive, easy to grasp, and unforgettable.
Creating 'Eureka Moments': Porter leads his readers to conclusions without explicitly stating them. For instance, consider his story about Shelby Davis, who transformed $50,000 into a billion dollars through passive investments in property and casualty insurance stocks. Porter doesn't tell you it's a fantastic business model; he shows you. These "Eureka Moments" are not only enjoyable to read but also encourage independent thinking, fostering loyal readership.
In-depth Research: Porter's best investment ideas come from his network of industry specialists he’s in constant contact with. These include a deep talent roster within his companies and a network of external contacts he shares ideas with. Porter strives to cover only topics where he’s had 3-4 conversations with industry insiders, adding depth and credibility to his work.
Clear and Simple Writing: To make his ideas more accessible, Porter writes to a novice reading level. He focuses on straightforward, active language (No passive voice), using short, simple sentences. Porter meticulously edits and rewrites. His epic 'End of America' went through 15 versions before selling over 500,000 subscriptions. Porter also prefers clear sentences over excessive visuals.
Effective Promotion: Porter’s marketing and research follow the same approach: every sentence engages and adds value. His campaigns tackle big, important issues that affect readers’ lives. Successful campaigns are amplified through collaboration with other publishers.
Ethical Standards: For Porter, having a great track record of recommendations is the ultimate skin-in-the-game. Not trading in the securities he covers helps him maintain objectivity, avoid conflicts, and lessen legal risk.
Full Tilt Dedication: Porter swears by one way of doing investment research: "Full tilt." His success is a testament to his intense work ethic and decades of relentless trial and error.
Don't miss the full interview with Porter Stansberry , where he delves into his personal journey, the challenges of Marketwise's IPO, and his perspective on current market dynamics.
Porter’s Next Prediction (Porter & Co)
Full Interview Transcript for Premium Subscribers (TheBigScore)
Listen to Audio (Podbean)
Watch on Youtube (Stansberry Research)
At Home With Porter Stansberry, King of Financial Newsletters (Dec 7, 2023)
How Porter Stansberry Transformed Big Ideas into Billions with Newsletters (Oct 21, 2023)